What is Best Odds Guaranteed?
Best Odds Guaranteed (BOG) is a horse-racing promotion: if you take an early price and the starting price (SP) returns bigger, the bookmaker pays your winnings at the larger odds. It’s a standard offer on UK racing that quietly adds value to winning bets.
Example
You back a horse at 4/1 in the morning. It drifts and starts at 6/1, then wins. With BOG you’re paid at 6/1, not the 4/1 you originally took.